Boeing is investing in virtual reality.

The aircraft maker’s venture arm, Boeing HorizonX, has joined a group of investors to put capital into C360 Technologies, a Pittsburgh-based company focusing on 360-degree video and augmented/virtual reality.

C360 Technologies focuses on linear and over-the-top (OTT) broadcast quality video solutions that has appeared in venues such as Fox Sports and ESPN. “Potential aerospace applications of C360′s innovative video technology include more capable autonomous systems and other advanced platforms,” said a Boeing announcement.